Carnivore Meat Company Announces Reduction in Carbon Footprint Ahead of Earth Day

Green Bay, WI, April 19, 2023 — Carnivore Meat Company, the parent company of Vital Essentials, today announced the results of persistent efforts to reduce its carbon footprint and contribute to global sustainability efforts. In partnering with Green Bay Packaging, the company has moved to 100% corrugated boxes made from recycled fiber, resulting in a 51% reduction in greenhouse gasses, which is equivalent to 290 fewer cars on the road per year.

Carnivore Meat Company knows that consumers want to buy from a company that cares about its environmental footprint. According to a McKinsey report, 60% of respondents said they’d pay more for sustainable packaging products.

“We’re seeing an increasing trend in consumer behavior to buy from and support companies that care about their environmental impact,” said Steve Marcelle, senior supply chain manager at Carnivore Meat Company. “Beyond packaging, consumers want to know their pet’s food is sourced sustainably. In addition to focusing on more sustainable packaging, we’re continuing to focus on working with suppliers that can sustainably source their products. All in all, we’re making numerous efforts to reduce our carbon footprint.”

This sustainability initiative follows a recent rollout of new packaging from the company’s flagship brand, Vital Essentials, at last month’s Global Pet Expo in Orlando, FL.

For more information about Carnivore Meat Company, including their flagship brand Vital Essentials, please visit www.carnivoremeat.com.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor's Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.

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Media Contact:

Brianna M. Gillard

vitalessentials@facteurpr.com

(786) 897-7106