Header

Carnivore Meat Company, the parent company of Vital Essentials, today announced the results of persistent efforts to reduce its carbon footprint and contribute to global sustainability efforts. In partnering with Green Bay Packaging, the company has moved to 100% corrugated boxes made from recycled fiber, resulting in a 51% reduction in greenhouse gasses, which is equivalent to 290 fewer cars on the road per year. 

Carnivore Meat Company knows that consumers want to buy from a company that cares about its environmental footprint. According to a 

 60% of respondents said they’d pay more for sustainable packaging products.  

“We’re seeing an increasing trend in consumer behavior to buy from and support companies that care about their environmental impact,” said Steve Marcelle, senior supply chain manager at Carnivore Meat Company. “Beyond packaging, consumers want to know their pet’s food is sourced sustainably. In addition to focusing on more sustainable packaging, we’re continuing to focus on working with suppliers that can sustainably source their products. All in all, we’re making numerous efforts to reduce our carbon footprint.” 

This sustainability initiative follows a recent rollout of new packaging from the company’s flagship brand, Vital Essentials, at last month’s Global Pet Expo in Orlando, FL. 

For more information about Carnivore Meat Company, including their flagship brand Vital Essentials, please visit 

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor's Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at 

Packed with whole animal butcher cut protein, these high-value freeze-dried treats are full of naturally occurring vitamins and minerals, because your pet deserves the best. Our butcher cut raw protein is the perfect guilt-free treat that also builds strong muscles for more play, naturally supports digestive and oral health, and provides essential nutrients to support your dogs vitality.

package front vital essentials®_freeze-dried raw_rabbit_bites__dog treats

package back vital essentials®_freeze-dried raw_rabbit_bites__dog treats

8413_VE_Dog_FD_RabbitBites_Treats_2oz_23 v.2.jpg

8414_VE_Dog_FD_RabbitBites_Treats_5oz_23 v.2.jpg

Protein

Freeze-Dried Rabbit Bites Dog Treats

Subscribe and save

2 oz

5 oz

Carbon Footprint Reduction

Press or Media inquiries? Email us at: media@vitalessentialsraw.com

Press Room | In The News

Press Release

The Raw Pet Food Pioneer Will Offer In-Store and Online Promotions, Plus Exclusive Holiday BundlesGreen Bay, WI, November 18, 2024—<a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials</a>, the premium raw pet food brand, today announced its exclusive holiday promotions for Black Friday, Cyber Monday, along with holiday bundles. These deals are available both in-store at participating independent pet retailers and online at vitalessentials.com, giving pet owners easy access to premium raw nutrition for their pets.Black Friday &amp; Cyber Monday In-Store BOGO:From November 29 through December 2, 2024, shoppers at select independent pet stores can take advantage of a Buy One, Get One Free (BOGO) deal on select Vital Essentials frozen and freeze-dried foods and treats for dogs and cats. This promotion supports local retailers while providing high-quality, nutrient-rich options for pets. Find your nearest retailer at <a href="https://www.vitalessentials.com/where-to-buy" target="_self" linktype="url">https://www.vitalessentials.com/where-to-buy</a>.Exclusive Holiday Stocking Stuffer Bundles (Online Only):Starting November 18, limited-edition Stocking Stuffer Bundles for dogs and cats will be available exclusively at vitalessentials.com. Perfect for holiday gifting, these freeze-dried treat bundles are available for purchase through December 31, 2024.Dog Bundles:<ul><li><a href="https://www.vitalessentials.com/products/surf-and-turf-dog-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">Surf &amp; Turf </a>– Minnows, Beef Bites, Salmon | $31.47</li><li><a href="https://www.vitalessentials.com/products/charcuterie-board-dog-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">Charcuterie Board</a> – Chicken Hearts, Rabbit Bites, Beef Liver | $30.97</li><li><a href="https://www.vitalessentials.com/products/turducken-dog-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">Turducken</a> – Turkey Giblets, Chicken Necks, Duck Hearts | $91.77</li></ul>Cat Bundles:<ul><li><a href="https://www.vitalessentials.com/products/seafood-tower-cat-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">Seafood Tower</a> – Minnows, Salmon Bites, Ahi Tuna | $18.87</li><li><a href="https://www.vitalessentials.com/products/the-poultry-roast-cat-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">The Poultry Roast</a> – Chicken Hearts, Chicken Breast, Duck Liver | $18.87</li></ul>With scientifically supported benefits of feeding raw foods like healthier skin, shinier coats, and improved digestion, these minimally processed treats offer an easy way for pet parents to give their pets the gift of wellness this holiday season. For details and to explore the Stocking Stuffer Bundles, visit<a href="http://vitalessentials.com/holiday2024" target="_self" linktype="url"> https://vitalessentials.com/holiday2024</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and<a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url"> VE RAW BAR </a>distributed to more than 7,000 stores nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="https://www.carnivoremeat.com/" target="_self" linktype="url">carnivoremeat.com.</a> Media Contact:Erika SiemaskoFACTEUR PR for Vital Essentials978-270-2777<a href="mailto:vitalessentials@facteurpr.com" target="_self" linktype="url">vitalessentials@facteurpr.com</a>

The Raw Pet Food Pioneer Will Offer In-Store and Online Promotions, Plus Exclusive Holiday Bundles

Vital Essentials Announces Exclusive Cyber Week and Holiday Deals

Vital Essentials® Announces Exclusive Cyber Week and Holiday Deals

New branding and packaging signal premium quality to uncompromising pet owners looking for the protein pets need Green Bay, WI, June 15, 2023 – Vital Essentials, the flagship brand of Carnivore Meat Company, has unleashed a rebrand to better communicate its point of difference to uncompromising pet owners: premium quality butcher cut protein for the health benefits dogs and cats deserve. Today marks the official launch of the revitalized brand and packaging, bringing a “butcher shop” experience to pet shops across the nation.<img alt="" src="https://a-us.storyblok.com/f/1002562/2640x2000/bae4801152/ve-launches-freeze-dried-raw-pet-food-rebrand.jpg" title="" />Vital Essentials has been a pioneer in freeze-dried and frozen raw pet food since 2009 – sourcing only whole-animal, butcher cut protein that is minimally processed to preserve vital nutrients and minerals for the diet pets need to live their best lives. With an extensive range of high-quality proteins in food entrees, protein mix-in toppers, raw bar snacks, and treats, Vital Essentials ensures that every pet’s dietary needs are met.For pet owners looking for care without compromise, the rebrand makes it easy to find premium protein to support more energetic playtimes, healthier skin, shinier coats, stronger teeth, and gut health. The packaging features brown kraft paper and twine, as one finds in a local butcher shop, along with animal icon view-through windows showcasing each protein variety. The rebrand also introduces &quot;Tabby,&quot; an icon that at once symbolizes a butcher shop ticket and a cherished pet.Lanny Viegut, CEO of Carnivore Meat Company, reflected on the journey leading to the rebrand, “I’ve always believed in the importance of minimally-processed, premium protein, for the health of dogs and cats. We wanted to make it easier for uncompromising pet owners to feed their pets the protein they need and this rebrand does just that, it brings the butcher shop to the pet shop.”The brand relaunch goes beyond packaging to include a renewed focus on forging deeper relationships with Vital Essentials’ customers and consumers. “There are so many brands out there, but we believe that only Vital Essentials offers the Butcher Cut protein pets need,” said Viegut. “As we say in our offices, there are no shortcuts, only butcher cuts – and we’re committed to helping our retailer partners bring the best quality protein to their customers.”Look for Vital Essentials butcher cut protein in-store at a retailer near you and on-line at vitalessentialsraw.com, Amazon, and Chewy.<hr />About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats based in Green Bay, Wisconsin. A raw pet food pioneer, the company&#39;s freeze-dried and frozen product divisions supply private label, co-packing, and ingredients to customers globally. The company&#39;s growing brands include Vital Essentials®, VE RAW BAR, and Nature’s Advantage – distributed to more than 7,000 retailers in the US, online, and in 14 international markets. Carnivore Meat Company has been recognized for its growth and manufacturing excellence with several recent awards including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and the Inc 5000 Fastest Growing Private Companies list. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>.###Media Contact:Reena S. GoodwinFACTEUR PR for Vital Essentials<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>216-302-8485

vital essentials launches rebranded packaging for freeze dried dog food freeze dried cat food

vital essentials launches rebranded freeze dried raw pet food

Vital Essentials Launches Rebrand of its Butcher Cut Protein Freeze-Dried Raw Pet Food

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.  Here are some ways Vital Essentials® has assured the quality and safety of its <a href="https://www.vitalessentialsraw.com/dog/treats-snacks/" target="_blank" linktype="url">VE RAW BAR freeze-dried snacks</a> for pet parents and their furry family members. <h4>Custom Sourcing Program</h4>Vital Essentials responsibly sources its raw materials from USA suppliers. The company conducts regular site inspections of its suppliers and requires letters of guarantee and animal welfare audits to ensure the ingredients that go into its products are of the highest quality standards. “It’s impossible to improve the quality of the ingredients once they’ve gone into the manufacturing process,” states Vital Essentials Quality Assurance Director, Jason Goddard. “One can only maintain the quality, from the very beginning of the supply chain...and we are committed to ensuring that the highest quality is maintained in all that we do. This includes all items in the VE RAW BAR.&quot; <h4>Small Batches Made in the USA</h4>VE RAW BAR products are freeze-dried and packaged in Green Bay, Wisconsin, and custom-made in smaller batch sizes, which means snacks and chews are the freshest possible when they are distributed to the store.  The <a href="https://youtu.be/hInVRvrT3CQ" target="_blank" linktype="url">freeze-drying process</a> used to make VE RAW BAR snacks and chews <a href="https://youtu.be/7z1lYsNoQ_U" target="_blank" linktype="url">locks in the vital nutrients</a>, while removing up to 99% of the moisture. This ensures only the most valuable minerals and vitamins are retained in the product.  <h4>Industry Leading Food Safety Systems </h4>Vital Essentials is <a href="https://www.vitalessentialsraw.com/about/" target="_blank" linktype="url">unwavering in our commitment</a> to providing safe, nutritious and delicious pet food products for your family. This commitment is evident by our robust food safety system, along with significant investments in the implementation of process and controls designed to prevent or eliminate food safety hazards. “Similar to human food production facilities, we have control points and programs in place throughout the entire process to prevent or eliminate product contamination,” says Goddard. These processes and controls are validated and verified on a regular basis, both internally and by independent 3rd party FDA approved institutions to ensure their ongoing effectiveness, providing an unparalleled degree of confidence in our ability to provide safe pet food products, as well as complying with the FDA’s “zero tolerance” guidelines.  <h4>VE RAW BAR Branded Merchandise Display Unit Instills Confidence in Retailers and Consumers</h4> VE RAW BAR products are clearly identifiable, as they are distributed to independent pet stores in gas flushed, heat-sealed and tamper evident master bags. The bags are identified by barcode, lot number and date code for ease of inventory management and traceability. Retailers may open bags, as needed, to refill VE RAW BAR merchandise displays. The displays include <a href="https://www.vitalessentialsraw.com/common-q-a/" target="_blank" linktype="url">nutritional facts and feeding guidelines</a>, so that pet parents are well informed about the snacks they’re feeding at home.

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.

Carnivore Meat Company Announces Reduction in Carbon Footprint Ahead of Earth Day

Next Up

Vital Essentials Announces Exclusive Cyber Week and Holiday Deals

Vital Essentials Launches Rebrand of its Butcher Cut Protein Freeze-Dried Raw Pet Food

VE RAW BAR Delivers Quality Assurance for Pet Parents