SAFETY HAS NO SHORTCUTS
Platinum Food Safety Standards
Every Vital Essentials product is made in our own facility in Green Bay, Wisconsin.
As a team full of pet parents who feed Vital Essentials to our own dogs and cats, safety and quality are our top priorities.
INGREDIENTS
Sourced from a network of carefully vetted, USDA-inspected suppliers certified by Global Food Safety Initiative (GFSI) or other third parties.
Come with a Letter of Guarantee and HACCP control documents ensuring safety and quality.
In a blast freezer within 45 minutes of harvest to lock in nutrients.
Held below freezing temperature from beginning to end.
FACILITY & MANUFACTURING
We are the largest freeze-drying facility for pet food in the United States, located in Green Bay, WI.
Strict protocols for safety including Good Manufacturing Practices (GMPs) and Hazard Analysis and Critical Control Point (HACCP) Plans.
Certifications include Global Food Safety Initiative (GFSI) FSSC22000, EU, and Gluten-Free.
TESTING & SANITATION
Sanitation Standard Operating Procedures (SSOP) in place to keep products and facility safe from cross contamination.
Full compliance with FDA Center for Veterinary Medicine’s Zero Tolerance guidelines.
Quality control personnel conduct sampling at several points throughout production, ensuring all specifications are met.
We are Vital Essentials
There’s a lot of misinformation out there, so let us set the record straight. Pets. Need. Protein. And we’ll go a step further—not just a little protein, a lot of protein. Because a premium protein diet IS a balanced diet.
Oh, and one more thing... only the best protein will do.
Dog and cat owners want food that delivers more energetic playtimes, healthier skin, shinier coats, stronger teeth, and poops that prove good food is essential for a healthy gut.
We promise to source whole-animal, butcher cut protein. We’re going to freeze it at the peak of freshness. And then, we’re going to make food that your pet deserves—the quality of a raw diet in the form of treats, toppers, meals, and snacks.
Leave behind pet food that’s over-processed, overrated, and frankly overmatched when it comes to nutrients and enzymes. Give your pets butcher cut protein.
Every Bowl Gives Back
We give back a cut of profits to charities, especially those caring for the dogs and cats of the world.
