In the News

The Raw Pet Food Pioneer Will Offer In-Store and Online Promotions, Plus Exclusive Holiday Bundles

Green Bay, WI, November 18, 2024—Vital Essentials, the premium raw pet food brand, today announced its exclusive holiday promotions for Black Friday, Cyber Monday, along with holiday bundles. These deals are available both in-store at participating independent pet retailers and online at vitalessentials.com, giving pet owners easy access to premium raw nutrition for their pets.

Black Friday & Cyber Monday In-Store BOGO:

From November 29 through December 2, 2024, shoppers at select independent pet stores can take advantage of a Buy One, Get One Free (BOGO) deal on select Vital Essentials frozen and freeze-dried foods and treats for dogs and cats. This promotion supports local retailers while providing high-quality, nutrient-rich options for pets. Find your nearest retailer at https://www.vitalessentials.com/where-to-buy.

Exclusive Holiday Stocking Stuffer Bundles (Online Only):

Starting November 18, limited-edition Stocking Stuffer Bundles for dogs and cats will be available exclusively at vitalessentials.com. Perfect for holiday gifting, these freeze-dried treat bundles are available for purchase through December 31, 2024.

Dog Bundles:

• Surf & Turf – Minnows, Beef Bites, Salmon | $31.47

• Charcuterie Board – Chicken Hearts, Rabbit Bites, Beef Liver | $30.97

• Turducken – Turkey Giblets, Chicken Necks, Duck Hearts | $91.77

Cat Bundles:

• Seafood Tower – Minnows, Salmon Bites, Ahi Tuna | $18.87

• The Poultry Roast – Chicken Hearts, Chicken Breast, Duck Liver | $18.87

With scientifically supported benefits of feeding raw foods like healthier skin, shinier coats, and improved digestion, these minimally processed treats offer an easy way for pet parents to give their pets the gift of wellness this holiday season. For details and to explore the Stocking Stuffer Bundles, visit https://vitalessentials.com/holiday2024.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR distributed to more than 7,000 stores nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.

Media Contact:

Erika Siemasko

FACTEUR PR for Vital Essentials

978-270-2777

vitalessentials@facteurpr.com

Leader in Pet Nutrition to honor the exceptional customer service independent retailers provide and their commitment to enriching the pet industry from September 28th to 30th

GREEN BAY, WI (September 18, 2024) – Vital Essentials, the flagship brand of Carnivore Meat Company, is excited to announce its extended celebration of Neighborhood Pet Store Day with exclusive in-store buy-one-get-one offers on Butcher Cut Protein food, toppers, and treats for dogs and cats from September 28th to 30th. This promotion is part of Neighborhood Pet Store Day, honoring the contributions of independent pet retailers who play a vital role in their communities by providing pet owners with essential education and support.

Neighborhood Pet Store Day is a celebration of the independent pet retailers who serve as the backbone of the pet industry. These retailers provide personalized services, expert advice, and enrich the idea of community by supporting local economies. By fostering relationships with customers and prioritizing the well-being of pets, independent pet retailers create a trusted space for pet owners to find high-quality products and care.

“We are thrilled to participate in Neighborhood Pet Store Day. It is important to highlight the incredible value that our independent retailers bring to their communities” said Heather Govea, CEO of Carnivore Meat Company. “These retailers go above and beyond in educating pet owners and supporting the well-being of pets. It’s an honor for Vital Essentials to celebrate their dedication,” said Govea.

Vital Essentials has been a pioneer in raw pet nutrition since 2009, with its focus on premium Butcher Cut Protein, superior nutrition, and accessibility. The company's minimal processing techniques preserve the nutritional integrity of whole-animal ingredients, delivering high-quality, nutrient-rich diets that promote tangible health benefits for pets. With a diverse range of products for both dogs and cats—including complete meals, toppers, and treats—Vital Essentials makes raw feeding accessible for all pet owners.

Visit the Vital Essentials’ store locator to find your closest retailer and take advantage of this special offer,  from September 28th to 30th.

For more information about Carnivore Meat Company, please visit carnivoremeat.com.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR distributed to more than 7,000 nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.

Media Contact

Shayla Doane

FACTEUR PR for Vital Essentials

516-468-4057

vitalessentials@facteurpr.com

The Butcher Cut Protein brand also introduces a groundbreaking retail partnership with KONG

Green Bay, WI, March 20, 2024—Vital Essentials®, the flagship brand of the Carnivore Meat Company, will return to Global Pet Expo 2024 in Orlando, Florida, from March 20-22 at booth #454. The raw pet food pioneer will unveil its first-ever high-quality Frozen Bulk Dog Patties as well as introduce its newest Raw Bar innovation, Freeze-Dried Raw Bar Quail Snacks, to retailers and consumers at the event.

To meet the demand of the majority of consumers who gravitate toward larger, bulk packaging for frozen dog food, Vital Essentials introduces its new Bulk Frozen Dog Food options – available in its top three selling proteins – to deliver the high-quality and convenient solutions that retailers and their customers desire. Additionally, they are unveiling Freeze-Dried Raw Bar Quail Snacks that will be sold to retail in packs of 20 units, offering nutritional benefits for dogs’ health and vitality, packed with high-quality protein, B vitamins to support skin health, and Omega-3 fatty acids.

“With decades of experience in the meat industry, we pride ourselves on sourcing the highest quality raw Butcher Cut Protein,” says Nick Ebert, Chief Commercial Officer at Vital Essentials. “Whether freeze-dried or frozen, a raw diet is only as good as the quality of the protein you feed your pet. That’s why you won’t find any grains or fillers in Vital Essentials. Just whole animal protein for the essential nutrients and enzymes pets need to live vital lives.”

To further exemplify its commitment to leveling up a dog’s nutrition and wellbeing, Vital Essentials will offer Global Pet Expo attendees a first look at its new groundbreaking partnership with KONG. The alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food & playtime, exclusively available this spring at independent pet retail partners across the country. The limited supply display will feature six units of exclusive product bundles with an offer that includes a Vital Essentials 14 oz Freeze-Dried Raw Beef Mini-Nibs Dog Food and get a FREE Medium KONG Toy (suggested MSRP $13.00-15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99).

In addition to offering an in-depth look, sampling, and ordering opportunities of its Butcher Cut Protein at Global Pet Expo, Vital Essentials is proud to host live demos of its frozen dog food patties to illustrate the freshness of its food. In the demonstration, attendees will witness a side-by-side comparison of Vital Essentials’ raw frozen patties to its competitors to compare the color and freshness that sets Vital Essentials above the rest. This includes the myoglobin (sometimes referenced as blood) that represents its nutrient-dense, whole animal protein. The events will illustrate the rigorous standards in sourcing and production that go into every package and the impossibly high standards set in all Vital Essentials Butcher Cut Protein.

Global Pet Expo attendees are invited to meet the Vital Essentials team at booth #454 to discover the difference in Butcher Cut Protein. For more information about Vital Essentials, please visit vitalessentials.com.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor's Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.  

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Media Contact at Vital Essentials

Brianna M. Gillard

FACTEUR PR

vitalessentials@facteurpr.com

Carnivore Meat Company was listed in Inc 5000's list of fastest growing private companies for 5th year in a row...

Vital Essentials is a featured winner in the 2023 Pet Innovation Awards for Dog Treat Alternative Product of The Year...

GREEN BAY, WI (December 1, 2021) – Carnivore Meat Company, industry-leading manufacturer of raw pet food and treats, has won the 2021 Pet Business Industry Recognition Award in the Raw Cat Food category for their new highly popular product Vital Cat Freeze-Dried Pork Mini Nibs. The award marks the third consecutive year and fourth time overall that Vital Cat or its parent brand, Vital Essentials®, has earned the prestigious award.

Pork, a novel protein, was added to the Vital Cat line in April to give new and current cat parents more flexibility and variety in their cat’s diet. Pet parents can feed their cat’s crunchy cravings with the award-winning Mini Nibs or lap up delectable Dinner Patties that can be fed wet or dry, providing multiple choices to meet the whole family’s needs and preferences. 

Pork is an alternative protein option for picky felines or cats who have allergies to common proteins like chicken or beef. Pork may be beneficial for cats with sensitive stomachs because it is easier to digest, and it contains many key nutrients, such as taurine for heart health and thiamine to regulate metabolism.

“Vital Cat Freeze-Dried Pork Mini Nibs Cat Food has quickly become one of the best selling products in our cat food line and we’ve received amazing feedback about the high quality and palatability of both Pork cat food options,” stated Melissa Olson, VP Marketing & Sales. “We’re honored to be recognized by Pet Business with the 2021 Industry Recognition Award.” 

Vital Cat Freeze-Dried Pork Mini Nibs not only earned Pet Business industry recognition, but this cat food item also received the 2021 Pet Innovation Award for Raw Cat Food of the Year in honor of the product’s creativity, quality and popularity.

This marks the second award Vital Cat Freeze-Dried Pork Mini Nibs Cat Food earned in 2021 from two different prestigious recognition platforms within the pet industry. Only products that represent the ‘best of the best’ rise above the rigorous evaluation process and steep competition found in both platforms.

2021 marks the 20th anniversary of the highly-respected Pet Business Industry Recognition Awards. A panel of industry experts evaluate hundreds of pet products each year before extending the award to “the most exciting and functional products that the industry has to offer.”

Vital Essentials has now earned a Pet Business Industry Recognition Award four times in three different categories. Vital Essentials previously won in the Merchandising Displays category in 2016 for the newly-released VE RAW BAR, and then again in 2019 for the VE RAW BAR Freestanding Display. In 2020, Vital Essentials Family Size Treats earned the award in the Freeze-Dried Dog Treats Category.

Each Pet Business Industry Recognition Award is a testament to the innovation and drive of Carnivore Meat Company, as the most tenured raw pet food manufacturer in the nation continues to release new high-quality products under the Vital Essentials and Vital Cat brands at groundbreaking speeds.

About the Pet Business Industry Recognition Awards

Pet Business is the most trusted trade media brand in the pet industry. Through a diverse and evolving set of platforms including print magazines, websites, e-newsletters and social media, Pet Business covers every facet of the industry, providing valuable, actionable advice to pet specialty retailers along the way. Pet Business’ Industry Recognition Awards program highlights the pet industry’s most innovative and functional products across a variety of categories. The winners are selected by the Pet Business editors after scouring the industry for the most exciting and functional products on the market.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats.  Located in Green Bay, Wisconsin, the company’s rapidly growing brands include Nature’s Advantage®, Vital Essentials®, VE RAW BAR and Vital Cat®, which are distributed to over 6,000 retailers nationwide, in 14 international markets and online to Chewy.com, Amazon, PetFlow.com and others.  Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally.  Carnivore Meat Company is family owned and has been recognized for its growth accomplishments and manufacturing excellence with a number of awards in recent years, including Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies.

More and more dog owners are learning about the benefits of a raw food diet for their furry family members. But feeding a raw diet is even harder than it sounds, especially when you consider what it takes to provide the right ratio of nutrients for healthy growth.

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Vital Essentials frozen raw dog food receives the Advisor’s top rating of 5 stars.