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The Raw Pet Food Pioneer Will Offer In-Store and Online Promotions, Plus Exclusive Holiday Bundles

, the premium raw pet food brand, today announced its exclusive holiday promotions for Black Friday, Cyber Monday, along with holiday bundles. These deals are available both in-store at participating independent pet retailers and online at vitalessentials.com, giving pet owners easy access to premium raw nutrition for their pets.

Black Friday & Cyber Monday In-Store BOGO:

From November 29 through December 2, 2024, shoppers at select independent pet stores can take advantage of a Buy One, Get One Free (BOGO) deal on select Vital Essentials frozen and freeze-dried foods and treats for dogs and cats. This promotion supports local retailers while providing high-quality, nutrient-rich options for pets. Find your nearest retailer at 

https://www.vitalessentials.com/where-to-buy

Exclusive Holiday Stocking Stuffer Bundles (Online Only):

Starting November 18, limited-edition Stocking Stuffer Bundles for dogs and cats will be available exclusively at vitalessentials.com. Perfect for holiday gifting, these freeze-dried treat bundles are available for purchase through December 31, 2024.

With scientifically supported benefits of feeding raw foods like healthier skin, shinier coats, and improved digestion, these minimally processed treats offer an easy way for pet parents to give their pets the gift of wellness this holiday season. For details and to explore the Stocking Stuffer Bundles, visit

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include 

distributed to more than 7,000 stores nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at 

Press or Media inquiries? Email us at: media@vitalessentialsraw.com

Press Room | In The News

Press Release

The leading premium raw pet food manufacturer makes the prestigious list for the fifth consecutive year, demonstrating 75% revenue growth over three yearsGREEN BAY, WI (August 21, 2024) – Carnivore Meat Company®, a pioneer in premium freeze-dried and raw pet nutrition, achieved a remarkable milestone by securing a coveted spot on the Inc. 5000 list of Fastest Growing Private Companies for a fifth consecutive year. This accomplishment not only underscores the company&#39;s sustained growth trajectory but also cements its position as an industry leader.Carnivore Meat Company&#39;s repeated recognition is a testament to its unwavering commitment to delivering superior freeze-dried and frozen raw pet food and treats to pet owners worldwide. Additionally, this consistent presence on the Inc. 5000 list, ranking 4,936 this year, reflects the company&#39;s resilience, innovation, and dedication to elevating the standards of pet nutrition on a global scale.“It’s an honor just to join this prestigious list once, but to be named on the Inc. 5000 list for the fifth year in a row is truly an outstanding accomplishment and milestone for us,” said Heather Govea, CEO of Carnivore Meat Company. “Our continued presence on this list shows our consistent commitment to providing the highest quality premium products to pet owners,” said Govea.The Inc. 5000 class of 2024 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 5000 companies, the average median three-year revenue growth rate is 1,637%. In all, this year’s Inc. 5000 companies have added 874,458 jobs to the economy over the past three years.Carnivore Meat Company continues to demonstrate exceptional growth as a leader in the ultra-premium freeze dried and frozen pet food category. As a trailblazer in the raw pet food sector, the company has solidified its industry leadership by operating the largest freeze-drying facility in the United States. This state-of-the-art plant bolsters production capabilities for its renowned brands, including the popular Vital Essentials line.Looking ahead, Carnivore Meat Company is poised for significant global expansion, including projecting growth in international markets and in Canada. These projections underscore the company&#39;s strategic vision and its commitment to meeting the rising global demand for premium raw pet nutrition.For more information about Carnivore Meat Company, please visit <a href="https://www.carnivoremeat.com/" linktype="url">carnivoremeat.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://vitalessentials.com/" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" linktype="url">VE RAW BAR</a> distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="https://www.carnivoremeat.com/" linktype="url">carnivoremeat.com</a>. Media ContactErika SiemaskoFACTEUR PR for Vital Essentials978-270-2777vitalessentials@facteurpr.com

The leading premium raw pet food manufacturer makes the prestigious list for the fifth consecutive year, demonstrating 75% revenue growth over three years

Carnivore Meat Company Named to Inc. 5000’s List of Fastest Growing Private Companies in America Fifth Year in a Row

Previously serving as the VP of Sales, Ebert will now oversee all commercial offerings of the businessGreen Bay, WI, October 5, 2023 — Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced the promotion of Nick Ebert to Chief Commercial Officer. Previously serving as the VP of Sales, Ebert will look to continue to help Vital Essentials disrupt the traditional narrative of what consumers believe is the most nutritious diets for our pets. In his expanded role, Nick will oversee all commercial offerings of the business.Prior to joining Vital Essentials, Ebert brings 15 years of industry experience leading sales divisions for major organizations including PepsiCo and Sysco. Since joining Vital Essentials last summer, Nick has helped the company grow in numerous areas, such as building upon the company’s commercial capabilities as well as developing talent. He has also been instrumental in building key partnerships with sales organizations across the country to expand the team to both the east and west coasts, including NEMA Inc. and Wilson &amp; Associates.“There is a huge opportunity for Vital Essentials to disrupt the pet industry and be the most compelling and customer focused brand in the market. We are operating in an environment which has traditionally been offering fillers and grain-based products to our pets,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “I truly believe the impact that our premium butcher cut protein can have on our pets, and I’m confident we can continue to engage with ‘raw curious’ folks while continuing to deliver quality products to our loyal customers.”Vital Essentials offers whole-animal, premium butcher cut protein for cats and dogs. A raw food diet provides superior benefits including smoother coats, improved dental hygiene, more energetic play times, and more. In addition to providing premium protein, Vital Essentials goes above the industry standard when sourcing their products including minimally processed and ethically sourced ingredients.“Since joining our team nearly 18 months ago...Nick has answered the call…plus a lot more! He’s become an appreciated and very well-respected leader in the North American pet space as well as abroad, with our international clients. Despite some of the headwinds the pet industry is facing…Nick and his team are outpacing most others in our category and posting record growth at Vital Essentials. He brings an infectious optimism and resolute win/win attitude in his interactions with our clients, vendors, and his teammates.” said Lanny Viegut, CEO of Vital Essentials.For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>. <hr />About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentialsraw.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentialsraw.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>. ###Media Contact:Brianna M. Gillard<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>

Previously serving as the VP of Sales, Ebert will now oversee all commercial offerings of the business

Nick Ebert Promoted to Chief Commercial Officer at Vital Essentials

New branding and packaging signal premium quality to uncompromising pet owners looking for the protein pets need Green Bay, WI, June 15, 2023 – Vital Essentials, the flagship brand of Carnivore Meat Company, has unleashed a rebrand to better communicate its point of difference to uncompromising pet owners: premium quality butcher cut protein for the health benefits dogs and cats deserve. Today marks the official launch of the revitalized brand and packaging, bringing a “butcher shop” experience to pet shops across the nation.<img alt="" src="https://a-us.storyblok.com/f/1002562/2640x2000/bae4801152/ve-launches-freeze-dried-raw-pet-food-rebrand.jpg" title="" />Vital Essentials has been a pioneer in freeze-dried and frozen raw pet food since 2009 – sourcing only whole-animal, butcher cut protein that is minimally processed to preserve vital nutrients and minerals for the diet pets need to live their best lives. With an extensive range of high-quality proteins in food entrees, protein mix-in toppers, raw bar snacks, and treats, Vital Essentials ensures that every pet’s dietary needs are met.For pet owners looking for care without compromise, the rebrand makes it easy to find premium protein to support more energetic playtimes, healthier skin, shinier coats, stronger teeth, and gut health. The packaging features brown kraft paper and twine, as one finds in a local butcher shop, along with animal icon view-through windows showcasing each protein variety. The rebrand also introduces &quot;Tabby,&quot; an icon that at once symbolizes a butcher shop ticket and a cherished pet.Lanny Viegut, CEO of Carnivore Meat Company, reflected on the journey leading to the rebrand, “I’ve always believed in the importance of minimally-processed, premium protein, for the health of dogs and cats. We wanted to make it easier for uncompromising pet owners to feed their pets the protein they need and this rebrand does just that, it brings the butcher shop to the pet shop.”The brand relaunch goes beyond packaging to include a renewed focus on forging deeper relationships with Vital Essentials’ customers and consumers. “There are so many brands out there, but we believe that only Vital Essentials offers the Butcher Cut protein pets need,” said Viegut. “As we say in our offices, there are no shortcuts, only butcher cuts – and we’re committed to helping our retailer partners bring the best quality protein to their customers.”Look for Vital Essentials butcher cut protein in-store at a retailer near you and on-line at vitalessentialsraw.com, Amazon, and Chewy.<hr />About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats based in Green Bay, Wisconsin. A raw pet food pioneer, the company&#39;s freeze-dried and frozen product divisions supply private label, co-packing, and ingredients to customers globally. The company&#39;s growing brands include Vital Essentials®, VE RAW BAR, and Nature’s Advantage – distributed to more than 7,000 retailers in the US, online, and in 14 international markets. Carnivore Meat Company has been recognized for its growth and manufacturing excellence with several recent awards including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and the Inc 5000 Fastest Growing Private Companies list. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>.###Media Contact:Reena S. GoodwinFACTEUR PR for Vital Essentials<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>216-302-8485

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