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The Raw Pet Food Pioneer Will Offer In-Store and Online Promotions, Plus Exclusive Holiday Bundles

, the premium raw pet food brand, today announced its exclusive holiday promotions for Black Friday, Cyber Monday, along with holiday bundles. These deals are available both in-store at participating independent pet retailers and online at vitalessentials.com, giving pet owners easy access to premium raw nutrition for their pets.

Black Friday & Cyber Monday In-Store BOGO:

From November 29 through December 2, 2024, shoppers at select independent pet stores can take advantage of a Buy One, Get One Free (BOGO) deal on select Vital Essentials frozen and freeze-dried foods and treats for dogs and cats. This promotion supports local retailers while providing high-quality, nutrient-rich options for pets. Find your nearest retailer at 

https://www.vitalessentials.com/where-to-buy

Exclusive Holiday Stocking Stuffer Bundles (Online Only):

Starting November 18, limited-edition Stocking Stuffer Bundles for dogs and cats will be available exclusively at vitalessentials.com. Perfect for holiday gifting, these freeze-dried treat bundles are available for purchase through December 31, 2024.

With scientifically supported benefits of feeding raw foods like healthier skin, shinier coats, and improved digestion, these minimally processed treats offer an easy way for pet parents to give their pets the gift of wellness this holiday season. For details and to explore the Stocking Stuffer Bundles, visit

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include 

distributed to more than 7,000 stores nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at 

Press or Media inquiries? Email us at: media@vitalessentialsraw.com

Press Room | In The News

Press Release

New branding and packaging signal premium quality to uncompromising pet owners looking for the protein pets need Green Bay, WI, June 15, 2023 – Vital Essentials, the flagship brand of Carnivore Meat Company, has unleashed a rebrand to better communicate its point of difference to uncompromising pet owners: premium quality butcher cut protein for the health benefits dogs and cats deserve. Today marks the official launch of the revitalized brand and packaging, bringing a “butcher shop” experience to pet shops across the nation.<img alt="" src="https://a-us.storyblok.com/f/1002562/2640x2000/bae4801152/ve-launches-freeze-dried-raw-pet-food-rebrand.jpg" title="" />Vital Essentials has been a pioneer in freeze-dried and frozen raw pet food since 2009 – sourcing only whole-animal, butcher cut protein that is minimally processed to preserve vital nutrients and minerals for the diet pets need to live their best lives. With an extensive range of high-quality proteins in food entrees, protein mix-in toppers, raw bar snacks, and treats, Vital Essentials ensures that every pet’s dietary needs are met.For pet owners looking for care without compromise, the rebrand makes it easy to find premium protein to support more energetic playtimes, healthier skin, shinier coats, stronger teeth, and gut health. The packaging features brown kraft paper and twine, as one finds in a local butcher shop, along with animal icon view-through windows showcasing each protein variety. The rebrand also introduces &quot;Tabby,&quot; an icon that at once symbolizes a butcher shop ticket and a cherished pet.Lanny Viegut, CEO of Carnivore Meat Company, reflected on the journey leading to the rebrand, “I’ve always believed in the importance of minimally-processed, premium protein, for the health of dogs and cats. We wanted to make it easier for uncompromising pet owners to feed their pets the protein they need and this rebrand does just that, it brings the butcher shop to the pet shop.”The brand relaunch goes beyond packaging to include a renewed focus on forging deeper relationships with Vital Essentials’ customers and consumers. “There are so many brands out there, but we believe that only Vital Essentials offers the Butcher Cut protein pets need,” said Viegut. “As we say in our offices, there are no shortcuts, only butcher cuts – and we’re committed to helping our retailer partners bring the best quality protein to their customers.”Look for Vital Essentials butcher cut protein in-store at a retailer near you and on-line at vitalessentialsraw.com, Amazon, and Chewy.<hr />About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats based in Green Bay, Wisconsin. A raw pet food pioneer, the company&#39;s freeze-dried and frozen product divisions supply private label, co-packing, and ingredients to customers globally. The company&#39;s growing brands include Vital Essentials®, VE RAW BAR, and Nature’s Advantage – distributed to more than 7,000 retailers in the US, online, and in 14 international markets. Carnivore Meat Company has been recognized for its growth and manufacturing excellence with several recent awards including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and the Inc 5000 Fastest Growing Private Companies list. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>.###Media Contact:Reena S. GoodwinFACTEUR PR for Vital Essentials<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>216-302-8485

vital essentials launches rebranded packaging for freeze dried dog food freeze dried cat food

vital essentials launches rebranded freeze dried raw pet food

Vital Essentials Launches Rebrand of its Butcher Cut Protein Freeze-Dried Raw Pet Food

This partnership will help to expand the Vital Essentials market presence in the Western portion of the United States Green Bay, WI, August 16, 2023 — Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced a new strategic partnership with Wilson &amp; Associates, a leading Independent Manufacturing Representative Firm with over 30 years of industry expertise, to help expand sales capabilities for the raw pet food pioneer in the western portion of the United States.This partnership will further accelerate market growth for Vital Essentials by leaning into the well established relationships that Wilson &amp; Associates has carefully crafted over the years. Additionally, it will increase the company’s current sales staff particularly in the western US and Canadian markets.“As we work to build a future of vitality for pets &amp; their humans, Wilson &amp; Associates will be a key differentiator to bring this vision to life,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “We know through our success in the eastern half of the US that leveraging a professional selling force like Wilson &amp; Associates can have a hugely positive impact on our brand development.”The partnership will also provide Wilson &amp; Associates with a premium freeze-dried and frozen raw offering that leads in quality, production capacity and variety to best serve the needs of pets. Vital Essentials’s butcher cut proteins are a natural complement to the already vast offerings of the premium product portfolio that Wilson &amp; Associates represents today.&quot;Wilson and Associates is proud to have been selected to represent Vital Essentials in the 13 Western States and Canada,” said Jerry Wilson, President of Jerry Wilson &amp; Associates, Inc. “The Vital Essentials Brand has become a well-respected leader in multiple categories across raw pet foods and treats, and we are excited to expand their market share beyond what their exceptional team has already done in the West.”This partnership follows an initial expansion of the sales team this past Spring with the announcement of Vital Essentials working with NEMA, Inc., furthering its sales presence in the eastern half of the US. With these partnerships, Vital Essentials continues its sales growth across the country and its mission to be the most compelling and customer-centric sales force in the market, along with being the go to provider of raw food products for pets.For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>.<hr />About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>.About Wilson &amp; AssociatesJerry Wilson &amp; Associates, Inc. is an Independent Manufacturers Representative Firm that has been serving the Pet &amp; Animal Health Industries for over 30 years. Their combined staff of 9 Sales Associates has over 300+ years of Pet Industry experience in Retail, Wholesale, and MFG Sales &amp; Management. They proudly represent Leading Brands to the Pet Specialty &amp; Farm/Feed Trades in the Western U.S. and Canada.###Media Contact:Brianna M. Gillard<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>(786) 897-7106

Vital Essentials Announces Strategic Partnership with Wilson & Associates for Western Sales Expansion

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.  Here are some ways Vital Essentials® has assured the quality and safety of its <a href="https://www.vitalessentialsraw.com/dog/treats-snacks/" target="_blank" linktype="url">VE RAW BAR freeze-dried snacks</a> for pet parents and their furry family members. <h4>Custom Sourcing Program</h4>Vital Essentials responsibly sources its raw materials from USA suppliers. The company conducts regular site inspections of its suppliers and requires letters of guarantee and animal welfare audits to ensure the ingredients that go into its products are of the highest quality standards. “It’s impossible to improve the quality of the ingredients once they’ve gone into the manufacturing process,” states Vital Essentials Quality Assurance Director, Jason Goddard. “One can only maintain the quality, from the very beginning of the supply chain...and we are committed to ensuring that the highest quality is maintained in all that we do. This includes all items in the VE RAW BAR.&quot; <h4>Small Batches Made in the USA</h4>VE RAW BAR products are freeze-dried and packaged in Green Bay, Wisconsin, and custom-made in smaller batch sizes, which means snacks and chews are the freshest possible when they are distributed to the store.  The <a href="https://youtu.be/hInVRvrT3CQ" target="_blank" linktype="url">freeze-drying process</a> used to make VE RAW BAR snacks and chews <a href="https://youtu.be/7z1lYsNoQ_U" target="_blank" linktype="url">locks in the vital nutrients</a>, while removing up to 99% of the moisture. This ensures only the most valuable minerals and vitamins are retained in the product.  <h4>Industry Leading Food Safety Systems </h4>Vital Essentials is <a href="https://www.vitalessentialsraw.com/about/" target="_blank" linktype="url">unwavering in our commitment</a> to providing safe, nutritious and delicious pet food products for your family. This commitment is evident by our robust food safety system, along with significant investments in the implementation of process and controls designed to prevent or eliminate food safety hazards. “Similar to human food production facilities, we have control points and programs in place throughout the entire process to prevent or eliminate product contamination,” says Goddard. These processes and controls are validated and verified on a regular basis, both internally and by independent 3rd party FDA approved institutions to ensure their ongoing effectiveness, providing an unparalleled degree of confidence in our ability to provide safe pet food products, as well as complying with the FDA’s “zero tolerance” guidelines.  <h4>VE RAW BAR Branded Merchandise Display Unit Instills Confidence in Retailers and Consumers</h4> VE RAW BAR products are clearly identifiable, as they are distributed to independent pet stores in gas flushed, heat-sealed and tamper evident master bags. The bags are identified by barcode, lot number and date code for ease of inventory management and traceability. Retailers may open bags, as needed, to refill VE RAW BAR merchandise displays. The displays include <a href="https://www.vitalessentialsraw.com/common-q-a/" target="_blank" linktype="url">nutritional facts and feeding guidelines</a>, so that pet parents are well informed about the snacks they’re feeding at home.

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.

Vital Essentials Announces Exclusive Cyber Week and Holiday Deals

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Vital Essentials Launches Rebrand of its Butcher Cut Protein Freeze-Dried Raw Pet Food

Vital Essentials Announces Strategic Partnership with Wilson & Associates for Western Sales Expansion

VE RAW BAR Delivers Quality Assurance for Pet Parents