Carnivore Meat Company Focused on Private Label Opportunities

Carnivore Meat Company Focused on Private Label Opportunities

9.28.2017

GREEN BAY, WI (September 28, 2017) – Carnivore Meat Company is pleased to announce the recent addition of Scott Jorgensen, Private Label Manager, to lead its private label and co-packing business unit. “Growth projections for the RAW pet food category have been extremely positive over the past few years, with major brands and retailers aggressively entering this niche segment,” commented Kevin Malnor, Vice President Sales and Marketing. “As a result, Carnivore Meat Company, producer of the leading RAW pet food brand Vital Essentials®, has experienced a significant uptick in inquiries from national and international companies seeking a private label partner to either expand existing product lines or develop new category entrants. With the addition of Scott, we’re able to increase our focus on and better serve this business segment.” A University of Iowa graduate, Scott has more than 15 years of experience in industrial manufacturing sales and management of complex custom projects with a privately held, family-owned company. “How well customers are treated combined with the ability to move quickly to take care of their needs was extremely important and rewarding for me in my prior role,” reflected Scott. “I saw these qualities with Carnivore Meat Company, which is one of the reasons I joined the organization.” Becoming part of the team is also very personal to Scott who witnessed the benefits of RAW pet food first hand and believes in the Alpha Prey-Model Diet™ embodied by Carnivore’s flagship brand, Vital Essentials®. “My family and I were blessed with several additional years with our beloved dog, Rudy, who passed away late last year and we contribute that extended time with him to feeding raw diet, which was suggested by our veterinarian” Scott said. “Knowing what that did for our family drives my desire to help other pet parents so I jumped at the opportunity to do just that with Carnivore Meat Company.” About Carnivore Meat Company Carnivore Meat Company, the nation’s leading private label provider of premium freeze-dried pet food and pet treats, is the most tenured RAW pet food producer in the nation, providing RAW pet nutrition since 1968. The family owned company located in Green Bay, WI, manufactures high quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA. Carnivore Meat Company provides pets the opportunity to lead long, vibrant, healthy lives, just as they deserve.