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Green Bay, WI, May 16, 2024 — Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announces the appointment of Ashley Li as Vice President of Brand Marketing for Vital Essentials®, the Company’s flagship brand. The Vital Essentials® brand has been a pioneer in the raw freeze-dried and frozen pet food category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, toppers, snacks and treats are purely raw ensuring that pets are provided the highest quality whole animal protein available. The Vital Essentials® brand is distributed to over 7,200 independent retailers in the U.S. and Canada, online via Chewy and Amazon, and in 14 international markets.Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company across various roles in the US, the UK, and globally before her most recent role as Head of Brand Marketing, Strategy &amp; Innovation at Pet Honesty.“I couldn’t be more excited to have Ashley join our team,” commented Carnivore CEO Heather Govea.  “Her training as a classical brand manager combined with her latest experience leading marketing and innovation in the pet supplement category made her the perfect fit for Vital Essentials®. This brand has strong momentum coming off its recent re-launch and I’m confident Ashley is the right leader to continue accelerating our growth.”“As a pet parent and health-conscious consumer, I’ve always been intrigued by the unrivaled benefits of feeding a raw diet,” stated Li. “Vital Essentials® has a fanatical consumer following for its premium, unmatched quality products. I look forward to helping more pet parents and retailers learn why Vital Essentials® is one of the fastest growing pet food brands in the United States.”For more information about Vital Essentials®, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_cb/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">www.vitalessentials.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.###Media Contact:FACTEUR PR for Vital Essentials Ally Rung 716-310-4509 vitalessentials@facteurpr.com

Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company

Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announces the appointment of Ashley Li as Vice President of Brand Marketing for Vital Essentials®, the Company’s flagship brand.    The Vital Essentials® brand has been a pioneer in the raw freeze-dried and frozen pet food category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, toppers, snacks and treats are purely raw ensuring that pets are provided the highest quality whole animal protein available. The Vital Essentials® brand is distributed to over 7,200 independent retailers in the U.S. and Canada, online via Chewy and Amazon, and in 14 international markets.   Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company across various roles in the US, the UK, and globally before her most recent role as Head of Brand Marketing, Strategy & Innovation at Pet Honesty.  “I couldn’t be more excited to have Ashley join our team,” commented Carnivore CEO Heather Govea.  “Her training as a classical brand manager combined with her latest experience leading marketing and innovation in the pet supplement category made her the perfect fit for Vital Essentials®. This brand has strong momentum coming off its recent re-launch and I’m confident Ashley is the right leader to continue accelerating our growth.”  “As a pet parent and health-conscious consumer, I’ve always been intrigued by the unrivaled benefits of feeding a raw diet,” stated Li. “Vital Essentials® has a fanatical consumer following for its premium, unmatched quality products. I look forward to helping more pet parents and retailers learn why Vital Essentials® is one of the fastest growing pet food brands in the United States.”  For more information about Vital Essentials®, please visit www.vitalessentials.com.

Carnivore Meat Company® Names Ashley Li Vice President of Brand Marketing for Vital Essentials®

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.  Here are some ways Vital Essentials® has assured the quality and safety of its <a href="https://www.vitalessentialsraw.com/dog/treats-snacks/" target="_blank" linktype="url">VE RAW BAR freeze-dried snacks</a> for pet parents and their furry family members. <h4>Custom Sourcing Program</h4>Vital Essentials responsibly sources its raw materials from USA suppliers. The company conducts regular site inspections of its suppliers and requires letters of guarantee and animal welfare audits to ensure the ingredients that go into its products are of the highest quality standards. “It’s impossible to improve the quality of the ingredients once they’ve gone into the manufacturing process,” states Vital Essentials Quality Assurance Director, Jason Goddard. “One can only maintain the quality, from the very beginning of the supply chain...and we are committed to ensuring that the highest quality is maintained in all that we do. This includes all items in the VE RAW BAR.&quot; <h4>Small Batches Made in the USA</h4>VE RAW BAR products are freeze-dried and packaged in Green Bay, Wisconsin, and custom-made in smaller batch sizes, which means snacks and chews are the freshest possible when they are distributed to the store.  The <a href="https://youtu.be/hInVRvrT3CQ" target="_blank" linktype="url">freeze-drying process</a> used to make VE RAW BAR snacks and chews <a href="https://youtu.be/7z1lYsNoQ_U" target="_blank" linktype="url">locks in the vital nutrients</a>, while removing up to 99% of the moisture. This ensures only the most valuable minerals and vitamins are retained in the product.  <h4>Industry Leading Food Safety Systems </h4>Vital Essentials is <a href="https://www.vitalessentialsraw.com/about/" target="_blank" linktype="url">unwavering in our commitment</a> to providing safe, nutritious and delicious pet food products for your family. This commitment is evident by our robust food safety system, along with significant investments in the implementation of process and controls designed to prevent or eliminate food safety hazards. “Similar to human food production facilities, we have control points and programs in place throughout the entire process to prevent or eliminate product contamination,” says Goddard. These processes and controls are validated and verified on a regular basis, both internally and by independent 3rd party FDA approved institutions to ensure their ongoing effectiveness, providing an unparalleled degree of confidence in our ability to provide safe pet food products, as well as complying with the FDA’s “zero tolerance” guidelines.  <h4>VE RAW BAR Branded Merchandise Display Unit Instills Confidence in Retailers and Consumers</h4> VE RAW BAR products are clearly identifiable, as they are distributed to independent pet stores in gas flushed, heat-sealed and tamper evident master bags. The bags are identified by barcode, lot number and date code for ease of inventory management and traceability. Retailers may open bags, as needed, to refill VE RAW BAR merchandise displays. The displays include <a href="https://www.vitalessentialsraw.com/common-q-a/" target="_blank" linktype="url">nutritional facts and feeding guidelines</a>, so that pet parents are well informed about the snacks they’re feeding at home.

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.

Press Room l VE RAW BAR Delivers Quality Assurance for Pet Parents

VE RAW BAR Delivers Quality Assurance for Pet Parents

Vital Essentials is the first pet food brand to be available via a frozen food delivery serviceGreen Bay, WI, and Bloomington, MN – Oct. 16, 2023 - Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced a partnership with Yelloh (formerly known as Schwan’s Home Delivery). Yelloh, a U.S.-wide, direct-to-consumer company, offers high-quality frozen foods that are convenient for consumers. Both Yelloh and Vital Essentials share the same commitment to superior food quality and safety standards, and through this partnership, both companies will tap into new market opportunities while providing optimal pet wellness to more customers.Vital Essentials has been a leader in providing all pet owners with an avenue to purchase high-quality, premium butcher-cut protein for their pets. This partnership provides Vital Essentials with the opportunity to provide pet consumers, who may not have visibility to the brand today, a premium product offering in the frozen and freeze-dried dog food business.“Through a partnership with Yelloh, Vital Essentials is firmly positioned to push forward its commitment to providing butcher-cut, premium proteins to all pet owners looking to provide their pets with the highest quality in frozen and freeze-dried food,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “We are on a mission to build a future of VITALity for pets and their humans, and this is a great way for Vital Essentials to broaden our offering scope,” said Ebert.As a pioneer in frozen food delivery, Yelloh is consistently leading the meal delivery market in innovation and transformation, positioning them favorably to capture new market opportunities. In addition to working with the first pet food brand to offer frozen food delivery service, Yelloh will now acquire a new market segment of pet owners looking to provide their pets with the highest quality, butcher-cut protein. Bernardo Santana, Chief Customer Officer at Yelloh, said, “We are excited to partner with Vital Essentials through our Partner Pick program and strengthen our offerings with the highest quality of whole-animal protein for our customers’ pets. Through this program, we look to curate unique and exciting culinary delights from favorite, pioneering brands who share the same entrepreneurial spirit rooted in our company’s history. As we continue on our reinvention journey, we look forward to expanding this new channel and bringing Vital Essentials high-quality pet products to households across America.”Select Vital Essentials frozen and freeze-dried product will be available for purchase and shipment through the Yelloh website on October 15. For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>. <hr />About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>. About Yelloh Yelloh, formerly known as Schwan’s Home Delivery, has a renewed passion for bringing frozen convenience to neighborhoods across America. With quality service and hundreds of appetizing eats, there are options fit for every taste and occasion including premium meats, meals, snacks, and treats. From Marvin Schwan’s first yellow truck to our modern-day fleet of Yelloh freezers- on-wheels, we’ve been pioneering frozen food delivery for over 70 years. Based in Minnesota, the company employs about 3,000 dedicated workers in more than 250 local hubs, delivering nationwide to its dedicated customers in iconic yellow trucks and via direct ship. To learn more or start shopping and fill your Freezer Full of Happy, visit <a href="http://Yelloh.com" linktype="url">Yelloh.com</a>.### Media Contact at Vital EssentialsBrianna M. Gillard FACTEUR PR <a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a> (786) 897-7106 Media Contact at Yelloh<a href="mailto:media@cygnusdelivers.com" linktype="url">media@cygnusdelivers.com</a>

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country 

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

Next Up

Carnivore Meat Company® Names Ashley Li Vice President of Brand Marketing for Vital Essentials®

VE RAW BAR Delivers Quality Assurance for Pet Parents

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country